KARACHI:

Pakistan, renowned for its rich textile heritage, is gearing up for a groundbreaking opportunity as it prepares to participate in Heimtextil 2024.

With a focus on maximising home textiles exports, Pakistan’s presence at this prestigious international trade fair promises to elevate the nation’s position in the global market.

Amidst a wave of anticipation and excitement, Pakistan is preparing for a monumental presence at Heimtextil Frankfurt 2024, set to take place from January 9th to 12th.

Marking its participation as the 4th largest country, Pakistan boasts over 273 companies ready to showcase their prowess in the realm of home textiles.

Country representative of Messe Frankfurt Pakistan, Omer Salahuddin said, “This year, we’re thrilled to announce Pakistan’s largest-ever participation at Heimtextil. Additionally, we’re introducing a new segment tailored to appeal to carpet buyers.”

“This year, sustainability takes centre stage at Heimtextil, and Pakistani firms are poised to leverage this focus to transform their products and processes into sustainable practices benefiting both the planet and their bottom line,” added Salahuddin.

The Trade Development Authority of Pakistan (TDAP) is spearheading the nation’s representation at this global spectacle, assembling 58 companies under its umbrella for an unparalleled display of Pakistan’s textile excellence. In a testament to Pakistan’s enduring commitment to the event, its pavilion stands as the largest among all participating nations.

Read Orders of up to $500m received at Heimtextil

Pakistani companies are unveiling a diverse array of offerings spanning bed linen, kitchen textiles, and towels. Esteemed entities like Sadaqat Limited, Lucky Textile Mills, Alkaram Textile Mills, and Orients Textile Mills headline the confirmed participant roster, promising a showcase of unparalleled quality and innovation.

The introduction of ‘Econogy’ encapsulates the critical link between the economy and ecology, emphasising the pivotal role sustainability plays in a company’s profitability. As the world continually evolves, sustainable production becomes a steadfast necessity.

Notably, the substantial presence of Pakistani visitors in previous editions underscores the country’s vested interest in this paramount event. In 2023, Pakistan stood among the top 10 visitor countries, highlighting its enduring enthusiasm for exploring the forefront of textile innovation and trends.

Heimtextil Frankfurt 2024 emerges as a pivotal platform, one where Pakistan, with its rich textile heritage, forges ahead to solidify its position on the global textile map.

Featuring a staggering 2,794 exhibitors worldwide, Pakistan places among the top 10 exhibiting countries, reinforcing its stature in the international textile arena. Over 2,794 exhibitors are participating worldwide, with the top 10 countries being China (900), India (447), Turkey (277), Pakistan (272), Italy (129), Germany (122), Spain (93), Portugal (65), Great Britain (42), and Netherlands and Belgium (42).

Published in The Express Tribune, January 7th, 2024.

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